Hi, my name is Mara Behrens. I'm a Silicon Valley Creative Director with over 15 years of international experience who strives for innovation across diverse platforms focusing on user-centric experiences.

I love to identify the sweet spot between design and tech and I'm passionate about brand integration with UX and design.

I believe in using metrics and building sustainable processes to strive for the best results as well as placing the user at the center of my work by creating personas based on user research and conducting user testings to iteratively improve digital products.

Looking back, my professional path is a combination of my passion for learning, my holistic experiences with diverse cultures in countries like Venezuela, Mexico, France, and the US and my work across multiple design platforms that have allowed me to reach a very diverse, fascinating, and compelling group of people.

I started my career as Art Director for Harper's Bazaar Latin America, quickly moving into the Creative Director position at the largest publishing house in the Spanish-speaking world. Later I moved to NYC, where I expanded my experiences into interactive design, working for different online and offline projects. I have since worked for clients like the Smithsonian Museum, J&J at Radical Media, Stanford University, among many others.

In 2011, I co-founded a venture-backed luxury fashion e-commerce company called ModeWalk, with an $1.8M revenue run rate 14 months after launch. ModeWalk was featured in Vogue, The New York Times, and Harvard Business Review. As Chief Creative Officer, my role was pivotal in defining the go-to-market strategy as well as ModeWalk's brand identity, UI and UX. I was responsible for recruiting my own team and managing the complete creative process: from photography, videography, copywriting, to newsletter creation, editorial content, and production.

In my free time, I love traveling, discovering culinary treasures with friends and family, visiting museums, baking, biking, practicing compassion meditation, and learning... about everything!

I'm now ready for a new challenge where I can:
• Lead talented teams to produce UI, UX, branding, and creative content.
• Work effectively on multiple projects simultaneously.
• Focus on user-centric experiences.
• Use my expertise in different tools and techniques and detailed-oriented execution.
• Strive for innovative creative solutions.
• Thrive in fast-paced entrepreneurial environments that require cross-functional collaboration.

ModeWalk Brand

ModeWalk Brand

We create a positioning, visual identity system and brand story for a luxury fashion e-commerce startup ModeWalk.com, a curated marketplace for luxury fashion designers which was sold to a leading luxury e-tailer. At first, we allowed our users to discover the Parisian Haute Couturier Designers. Later we pivoted... Our goal was to redefine fashion retail and create a marketplace connecting stylists with brands and clients, offering the most pampered online experience to our luxury customers.

ModeWalk V2

ModeWalk V2

We created a stylists platform: We identify ourselves with the experiences that were more relevant to our users and their lifestyle. The final product redefined fashion retail and created a marketplace connecting stylists with brands and clients, offering the most pampered online experience to our customers. We developed tools where stylists could easily access each client's information including their preferences, sizes, etc., They could also select a wardrobe for their clients based on their feedback and keeping a close and trusted relationship.

Harper's Bazaar.

Harper's Bazaar.

"Harper's Bazaar is a world-renowned arbiter of fashion and good taste. Since its inception in 1867 as America's first fashion magazine, Bazaar has been home to extraordinary talents…" As Art DIrector for the Mexican and Latin American editions, my role was pivotal in the creative process. I coordinated all graphic contributions (from photography to illustrations), created timelines with the editor, directed designers, worked on the magazine layout, and designed some of the magazine’s spreads and all its covers.

Ana Williamson Architect

Ana Williamson Architect

This project was developed by Maroma Design to showcase the talent of the AWA architectural firm. Our goal was to create a beautiful frame to highlight the architects' work and allow them to update their work with a simple CMS. One of the highlights of AWA architects is the talented, charismatic and warm personality of their team + their attention to detail. To accentuate these qualities, we enabled a quote section for each project where their clients can talk about their experiences with the firm. We also added another section where they could show their process, all done in a seamless and elegant way where the stunning visuals are always the center piece.

Smithsonian, NYC. 2009

Smithsonian, NYC. 2009

The four projects I created for the Smithsonian were an amazing experience. For this particular project, I worked closely with the Film and Video Center of the National Museum of the American Indian, NYC office, for their video festival that celebrates the creative energy of Native American directors, producers, writers, and many others who support their endeavors. I developed the brand identity and all the collateral materials for this festival including, brochures, invitations, signage, banners, posters, and others