At PlanetX, I collaborated with a powerhouse team of seasoned founders and executives to create a groundbreaking consumer sustainability signal. By analyzing 370 million data points, we delivered personalized discovery and recommendations based on users' core values, impacting 3 million products and brands.
My contributions included brand strategy, visual direction, go-to-market strategy, website development, user journey design, market insights, and creating compelling decks and videos. Although the project lost financing before launch, the work we produced set a new standard for how consumers engage with sustainable choices.
