DoorDash > Dash2Go

To deliver on DoorDash’s promise to help merchants grow, we developed Dash to Go as a new brick-and-mortar experience that connects merchants with consumers wherever and whenever they want. We rebranded Chowbotics under the DoorDash umbrella, simplifying the brand architecture and leveraging DoorDash’s equity to enhance consumer trust and recognition. 

My team and I worked on the strategic positioning, a new name, premium industrial design, and a complete overhaul of the user experience. This involved UI improvements, user testing, training resources, engaging videos, an enhanced unboxing experience, and comprehensive sales enablement tools. See Ease of use for Operators . Brand Guidelines . Sales Intro Deck