To deliver on DoorDash's promise to help merchants grow, we fully re-branded Chowbotics as a DoorDash product. Our goal was to simplify our brand architecture and tap into the DD brand equity to strengthen trust and recall for the consumer.
We worked on the positioning and the name, we also delivered a premium industrial design, conducted user testing, and developed a full new user experience through UI improvements, training, videos, unboxing experience, sales enablement, website design, among other things. See Brand Guidelines
. Sales Intro Deck.