Dash2Go. Branding.

Dash2Go. Branding.

To deliver on DoorDash's promise to help merchants grow, we fully re-branded Chowbotics as a DoorDash product. Our goal was to simplify our brand architecture and tap into the DD brand equity to strengthen trust and recall for the consumer.  We worked on the positioning and the name, we also delivered a premium industrial design, conducted user testing, and developed a full new user experience through UI improvements, training, videos, unboxing experience, sales enablement, website design, among other things. See Brand Guidelines . Sales Intro Deck. 

Dash2Go. Ease of use for partners.

Dash2Go. Ease of use for partners.

As we explored each partner's user experience we encountered several opportunities to build trust, mitigate deployment issues, and add a little magic to their first interactions with the robot. Historically, accounts with elevated operator engagement generate and sustain a higher performance. To help build that relationship, we wanted to set a strong foundation early in the process. By engaging with our partners at delivery, we set the tone for the product launch, exemplifying the product's high quality, removing barriers, and instilling trust. Our goal was to create a welcoming experience that delivered a unique connection with operators, culinary, and marketing teams.

Chowbotics Promos

Chowbotics Promos

I work alongside some extraordinarily talented colleagues with the goal of disrupting the food and robotics industry to make fresh food accessible for everyone, anytime, anywhere. Here are a few examples of different campaigns we created to educate and entice consumers to try a new experience. More hereThe first campaign was built to introduce Chowbotics to consumers: At Chowbotics we're using advanced robotics to make real, nutritious food personalized at the touch of a button, literally.The future of fresh is here. This is, #FreshForAll

ModeWalk Brand

ModeWalk Brand

We create a positioning, visual identity system and brand story for a luxury fashion e-commerce startup ModeWalk.com, a curated marketplace for luxury fashion designers which was sold to a leading luxury e-tailer. At first, we allowed our users to discover the Parisian Haute Couturier Designers. Later we pivoted... Our goal was to redefine fashion retail and create a marketplace connecting stylists with brands and clients, offering the most pampered online experience to our luxury customers. See the campaign to introduce ModeWalk, here

ModeWalk V2

ModeWalk V2

We created a stylists platform: We identify ourselves with the experiences that were more relevant to our users and their lifestyle. The final product redefined fashion retail and created a marketplace connecting stylists with brands and clients, offering the most pampered online experience to our customers. We developed tools where stylists could easily access each client's information including their preferences, sizes, etc., They could also select a wardrobe for their clients based on their feedback and keeping a close and trusted relationship.

Harper's Bazaar.

Harper's Bazaar.

"Harper's Bazaar is a world-renowned arbiter of fashion and good taste. Since its inception in 1867 as America's first fashion magazine, Bazaar has been home to extraordinary talents…" As Art DIrector for the Mexican and Latin American editions, my role was pivotal in the creative process. I coordinated all graphic contributions (from photography to illustrations), created timelines with the editor, directed designers, worked on the magazine layout, and designed some of the magazine’s spreads and all its covers.

Ana Williamson Architect

Ana Williamson Architect

This project was developed by Maroma Design to showcase the talent of the AWA architectural firm. Our goal was to create a beautiful frame to highlight the architects' work and allow them to update their work with a simple CMS. One of the highlights of AWA architects is the talented, charismatic and warm personality of their team + their attention to detail. To accentuate these qualities, we enabled a quote section for each project where their clients can talk about their experiences with the firm. We also added another section where they could show their process, all done in a seamless and elegant way where the stunning visuals are always the center piece.

Smithsonian, NYC. 2009

Smithsonian, NYC. 2009

The four projects I created for the Smithsonian were an amazing experience. For this particular project, I worked closely with the Film and Video Center of the National Museum of the American Indian, NYC office, for their video festival that celebrates the creative energy of Native American directors, producers, writers, and many others who support their endeavors. I developed the brand identity and all the collateral materials for this festival including, brochures, invitations, signage, banners, posters, and others