Our holistic approach to the B2B2C experience for Dash to Go begins the moment a consumer first hears about or sees the robot and extends through their interactions with it. We partnered with our consumer research team to conduct hundreds of experiments, gathering critical insights on the new industrial design, UI/UX, and marketing language. These extensive experiments allowed us to refine our messaging and enhance the consumer experience and informed a series of targeted campaigns designed to improve consumer adoption and engagement, ensuring a seamless and compelling interaction from start to finish.
