ModeWalk.com is a venture-backed highly curated e-commerce website that has a selection of exceptional and exclusive designers who represent the vanguard of European fashion. It has being featured in Vogue, The New York Times, Harvard Business Review, and many others.
At first, we allowed our users to discover the Parisian Haute Couturier Designers. Later we pivoted... and our goal was to redefine fashion retail and create a marketplace connecting stylists with brands and clients, offering the most pampered online experience to our luxury customers.
As Chief Creative Officer my main responsibilities included:
• Recruit and lead the creative team
• Develop our online presence: Leading the UX and UI
• Develop ModeWalk’s brand identity, editorial, and marketing content.
• Oversee the complete creative process including photography, videography, copywriting, newsletter, and editorial content production.