ModeWalk.com is a venture-backed highly curated e-commerce website that has a selection of exceptional and exclusive fashion designers who represent the vanguard of European fashion. It has being featured by Vogue, The New York Times, Harvard Business Review, and many others.
Version 1 of ModeWalk.com: we offered an immersive shopping experience based on the most stylish cities in the world to discover the world’s finest luxury treasures while visiting designers’ ateliers. Our first destination was Paris.
Our goal was to allow our customers to explore each brand’s boutique and enter the designer’s universe to experience the creative narrative that set each of their products apart. These beautiful stories included inspiration boards, design sketches, hand sewing and embellishing, fitting sessions, runway shows, muses, and others. We learned user behaviors, understand the issues with this idea and we iterated to achieve a better experience in our Version 2...
As Chief Creative officer my role was pivotal for the online experience. My main responsibilities consisted on:
• Recruiting and leading the creative team.
• Designing the user experience and UI.
• Developing ModeWalk’s brand identity and marketing materials.
• Overseeing the complete creative process including photography, videography, copywriting, newsletter, and editorial content production.